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About Us

The blog is a concise repository of great management books such as Blue Ocean Strategy, The Four Steps to the Epiphany, research papers by Geoffrey Moore, Lean Startup, The Digital Transformation Playbook, Machine-Platform-Crowd, Driving Digital Strategy, and many more.

The write-ups are on why and how companies need to evolve while crossing the following three phases:

The blog is created to initiate dialogue and facilitate learning.

To read our expert columns, please visit –

CNBC TV18 – Link

Entrepreneur India – Link

YourStory Media – Link

BW Business World – Link